Loading Events

« All Events

  • This event has passed.

CNS Workshop on Nuclear Education and Outreach (NEO-2012)

August 26, 2012 @ 12:00 am - August 28, 2012 @ 12:00 am



3rd Annual CNS Workshop on Nuclear Education and Outreach 


The NEO 2012 committee would like to thank the following sponsors for their support for this year’s workshop. 

CNA Logo        OPG        Kinectrics Logo

Candu   UNENE           OCI Logo

If you are interested in sponsoring please contact John Krasznai at  john.krasznai@kinectrics.com.

Registration Fees:

NEO-2012 registration fees are shown below.  Early-bird fees are valid until 2012 July 25.  Registration fees increase on July 26.
Please register on-line via the link provided below:  Registering on-line gives you an immediate receipt

Click HERE to register for the NEO-2012 Symposium 2012 August 26-28 (with reception evening of August 26)

Please note Cancellation Policy: A fee of $125 (HST included) will be charged for all cancellations received after 2012 July 25.

The NEO-2012 Workshop will be held in the Sheraton Hamilton Hotel, 116 King St. West, Hamilton, ON, L8P 4V3.  A block of guestrooms is held at the Conference Hotel until 2012 August 5; please reserve early to avoid disappointment.  The price of rooms per night (single or double) is as follows: Superior $134, Deluxe $149, Club-Level $169, all + tax.  You can conveniently reserve your room at the Sheraton Hamilton by calling the Hotel directly at 905-529-5515 or toll-free at 1-888-627-8161 and referring to NEO-2012 and/or the Canadian Nuclear Society Conference. 

Note: All fees in CAN$

1)  To register as a CNS member, your membership must be in good standing for 2012 
2)  All prices include HST (#870488889 RT).

NEO-2012 Workshop Registration Fees


By July 25

After July 25

CNS Member



Non CNS Member



CNS Retiree Member



Full-Time Student




Workshop Agenda:

Sunday, August 26, 2012

6:30-8:00 pm: Cocktail Reception & Network Opportunity in the MacNab Room.  Don’t miss it!

Monday, August 27, 2012






Opening Message by Jason Donev, University of Calgary


Panel discussion (Outreach)


Presentation 1 John Peevers, Bruce Power

The changing face of Bruce Power communications

In the wake of Fukushima, Bruce Power is rethinking the way it communicates with the public as we work to improve how we explain the true versus imagined risks of radiation and counteract the misinformation spread by professional anti-nuclear groups in a 24-hour news cycle.


Presentation 2 Shelley Rolland-Poruks, AECL

Engaging and Working with our Community

This presentation will also endeavour to describe the challenges in communicating with the public as well as some of the successes that she has experienced over the past four years as AECL’s Community Affairs Officer.


Coffee Break 1


Presentation 3 Ted Gruetzner, OPG

Communication Post-Fukushima-Making sure we don’t fight the wrong battle

11:30 – 12:00




13:00 – 14:00

Luncheon Speaker Josh Rosenau, NCSE

How to Recognize Science Denial

Science denial is most visible in attacks on vaccination, evolutionary biology, and climate science, but affects many other sciences as well. I will explore how scientists can recognize science denial and communicate science in such hostile environments.


Presentation 4 Jo-Ann Facella, NWMO

NWMO Activities and Experience to Date in Engaging Canadians

Since 2002, the Nuclear Waste Management Organization (NWMO) has worked to collaboratively develop and implement its processes and plans with Canadians, including the plan for the long-term management of used nuclear fuel. NWMO will review activities undertaken to engage Canadians in this important issue and discuss the path forward.  




Coffee Break 2

15:30- 16:30

Presentation 5 Bob Oliver, Pollution Probe

Journey to the Centre

Bob will describe Pollution Probe’s investigations into the challenge of improved energy literacy in Canada, and explain its approach to fostering a comprehensive, strategic approach to building energy literacy levels among key audiences across the country.

16:30 –17:00





End of Day 1



 Tuesday, August 28, 2012


Event / Speaker




Presentation 1 Laura Allardyce, CNA

The Canadian Nuclear Industry “Talking Nuclear
The Canadian Nuclear Association’s (CNA) Experience in Social Media 

A core objective of the Canadian Nuclear Association’s (CNA) five-year Strategic Plan is to Focus and enable the dialogue on Canada’s nuclear future. In 2011, the CNA launched four successful social media channels under the TalkNUclear brand. TalkNUclear is our opportunity to engage Canadians in a dialogue about what they want to talk about and create an environment in which Canadians can have a healthy, balanced conversation about nuclear technology.

The presentation The Canadian Nuclear Industry “Talking Nuclear will explain what social media is and why it matters, and provide resources and tips for how you can get involved and add your voice to the nuclear conversion that is happening online – with or without you.  




Presentation 2  Denise Chartrand, Royal Roads Univsersity

Concepts for how to develop an understanding in multi-party discussions

There is much discussion about working together to develop sustainable solutions. In reality working together is often easier said than done. This talk will touch on some key concepts for how to develop an understanding in multi-party discussions including, 

  • Understanding who needs to be at the table
  • Developing ground rules to empower success
  • Exploring productive communication practices in groups
  • Managing conflict effectively




Coffee Break 1


Group Workshop 1  Hosted by Dave Shoesmith

Topics for Discussion:

  • How can nuclear outreach gain credibility when most people representing the technology are employed by the industry?  (i.e. how to overcome the perception of employment bias?)
  • “Do fewer things, but do them well”:  Given the relatively small size of the nuclear industry, how could the combined resources of the industry be pooled to most effectively communicate nuclear science and technology to the public?
  • What are the “top five” things we do wrong as a technical community in reaching out to the public?
  • How can the public’s (or students’) “critical thinking” capabilities be improved when it comes to assessing controversial subjects?




  • Group Workshop 2  Hosted by Dave Shoesmith

Topics for Discussion:

  • “Matching the message to the audience”:  summarize how the same overall message (e.g. what happened at Fukushima, incl. health effects) would be best communicated to each of the following groups: (1) Grade 7 students; (2) High-school science students; (3) general public; (4) the media
  • “Will the real expert please step forward”:  How can the general public distinguish between (seemingly) equally qualified experts, whose opinions differ greatly on controversial topics like nuclear power?
  • How do we as members of a civilized society embrace greater integrity in communication for society’s benefit at the expense of individual benefits. Can this altruism be taught? Can we ever change this human trait? eg we humans will oppose an initiative on the grounds of a financial impact (a base human cause)but for public consumption we say we oppose on the basis of health and safety impacts – a much higher human cause.




Travel to McMaster

15:00- 17:00

Tour of McMaster Reactor


End of Day 2



General inquiries may be addressed to the CNS main office at  cns_office@cns-snc.ca, or call (416)977-7620.

The Technical Program Chair, Brad Moore can be reached at moorebg@hotmail.ca. For sponsorship information please contact Cherie Ferrari at Cherie.Ferrari@kinectrics.com or John Krasznai at john.krasznai@kinectrics.com.


August 26, 2012 @ 12:00 am
August 28, 2012 @ 12:00 am
Event Category: